BLACK FRIDAY SALE

BLACK FRIDAY SALE

Not Producing On The Field?

10x Your Development, Improve Your Football IQ, & Dominate On Game Day

Without Spending $1,000's on Individual Coaching

The AFA Player Academy is for offensive players who want a comprehensive development plan as a Football Player. You'll master the fundamentals, sharpen your football IQ, and develop the mindset required to win. You’ll train with purpose, study film like a coach, and see real on-field improvements. This will help you go from backup to starter or starter to all-conference.

Get in before and save $330!

Get in before and save $349!

"You were the first to help me study concepts, not plays. That was the most important change for me! You also helped me read defenses, identify potential threats, and what audible would make sense!"

- Thomas H, OL

"Not only a great person but an unreal coach. Truly knows how to get the most out of his players. Personally as a guy that plays defense he found a way for me to play offense and help the team win.!"

- Colby C, LB/RB

"After working with Coach Justin, I started studying Football in a more holistic way. I learned how to run my routes in a way that not only got me open, but also in a way that it worked well with the concept."

- Andre F, WR

The Player Academy Will Help You...

✅ Improve In-Game Decision Making by increasing your overall Football IQ & Situational Awareness

✅ Consistently make big plays for your team from understanding spacing, timing, & processing information FASTER

✅ Help your coach generate game winning play calls by mastering the details of over 70+ concepts on both sides of the ball

✅ Make THE play in critical situations (3rd Downs, Red Zone, 2 Minute, etc.) by remaining calm & knowing exactly what strategies to use

✅ Achieve your personal goals faster by implementing A proven development plan for your position

✅ Become a leader for your team by developing winning habits that apply both on and off the field.

Is This You?

Not sure what you should be focusing on to maximize your development?

Feel like there's 1,000 things you still need to learn about the game?

Have goals of playing at a higher level but your current approach won't get you there?

Introducing The AFA Player Academy

BLACK FRIDAY SPECIAL OFFER

The Player Academy Bundle
✅ Player Development Guide (Valued $27)
✅ Concept Design Principles (Valued $27)
✅ Defensive Concept Library (Valued $149)
✅ Offensive Concept Library (Valued $149)
✅ Situational Football Mastery (Valued $97)
✅ How To Study Film (Guide) (Valued $67)
✅ Personal Development Principles (Valued $48)
✅ Common Mistakes (By Position) (Valued $48)

TOTAL VALUE $612

JUST $397 $149

(INSTANT LIFETIME ACCESS)

The Player Academy Agenda

Your Development Journey

  • Island B: Understand the journey from where you are to where you want to be

  • CSF (Critical Success Factors): These act as the 'north star' for your development

  • Proactivity: Learn how to take responsibility for your own development

  • Goal Setting: Setting both outcome and process goals

  • Big Picture Journey: Zoom out, see where you are & where you're headed

  • Self-Grading: Maximize every rep & increase speed of your progress

Brand New To Football

  • Understanding The Rules: Learn the basic rules you'll see on gameday

  • Field Dimensions: Get familiar with the basic field structure

  • Field Position: Begin to understand how field position affects team strategy

  • Importance of the Hash: Visually understand how hash marks change strategy

  • Offensive Play Call Anatomy: Learn how most coaches set up their play calls

General Concept Design

  • Full Field vs. Split Field: Understand the different ways OCs set things up

  • The Numbers Game: Learn how coaches design run concepts with #s in mind

  • Blocking Angles & Leverage: Learn how these make blocking schemes work

  • Triangles: Begin to understand my obsession with triangles

  • Solving Multiple Problems: See how concepts are designed with multiple solutions in mind

  • Progressions: Learn what pure progression is and how to isolate a defender

  • Varying Concepts: See how coaches run the same play 100 different ways

Defensive Mastery

  • Defensive Player ID: Learn the positions of every defender (different personnel packages)

  • Techniques & Gaps: Get familiar with the different methods of IDing techniques

  • What is "Gap Sound": Learn how defenses are set up to handle the run game

  • Box Count: Learn how DC's will adjust the box count & how that affects the defensive structure

  • Defensive Structures: Learn how 1 vs 2 high safeties affects everything

  • Fronts: Individual breakdowns for 11 unique defensive fronts

  • Basic Coverages: Every coverage has their own deep dive lesson

  • Match Coverages: Dive into the rule-based world of modern coverages

Offensive Concept Library

  • Run Game: Dives into all run concepts (zone, gap, man) vs every major front, showing adjustments / calls.

  • RPOs: Gets into in the pocket, out of the pocket, 1st / 2nd / and 3rd level RPOs

  • Quicks & Drop Backs: Every passing concept you can think of has it's own video breakdown

  • Moving Pocket: Shows you many sprint out and boot pass variations

  • Screens: Dives into screens in general, but also each individual screen concept has their own video.

  • Shots: Shows you the many ways an offense can take shots down field (PA, Triggers, Yankee variations)

  • Tricks: Gets into reverses, double passes, and other fancy play designs.

Playbook Variations

  • Motions: Explains WHY we motion as well as HOW we motion

  • Shifts: This shows the many ways in which an offense can shift 1 or more players pre-snap

  • Formation Tags: Lean how an offense use formation tags to move players around or create a new look

  • Concept Tags: These can make it look like you have a brand new offense each week while still being simple.

  • Common Trends In Football: This is a collection of some of the things I'm seeing in the game today

Situational Football

  • 2-Minute: Learn how to manage clock, tempo, and execute efficiently under pressure

  • 4-Minute: How to control the clock, protect the ball, and finish the game

  • Red Zone: Learn the strategies used in the red zone by both sides of the ball

  • Goal Line: Win short yardage with power and creativity

  • Backed Up: Protect football, gain space, and flip field position

  • 3rd Downs: Create conversions to sustain drives and build rhythm

  • Scramble Drill: Learn to adjust routes and create plays off-script

  • Hail Mary: Learn spacing, timing, and execution for desperation situations

How To Watch Film

  • Goal of the Session: Understand what to look for and how to extract value from every rep.

  • Order of Operations: Learn where to put your eyes when watching film and in what order.

  • Charting: Learn this powerful tool that will increase your Football IQ massively in the shortest period of time.

  • Watching Film With Me: See my full thought process live as I break down tape.

Personal Development

  • Personal Habits: Build daily routines that support long-term consistency and growth.

  • Mindset: Learn to control your thoughts, emotions, and focus under pressure.

  • Leadership Qualities: Develop the traits that earn respect and inspire those around you.

  • Growth Mindset: See challenges as opportunities and learn to embrace the process.

  • Limiting Beliefs: Identify and eliminate the mental barriers holding you back.

Common Mistakes TO Avoid

All Positions - Every position dives into 5-6 major mistakes and how to avoid them

  • Quarterbacks: Learn to prevent costly mistakes by reading coverage correctly, executing clean footwork, and making quick, confident, & situationally aware decisions.

  • Offensive Line: Avoid wasted movement by improving first steps, hip & hand placement, & footwork—stay explosive, balanced, and disciplined in every rep.

  • Wide Receivers: Eliminate lazy habits —use proper cuts, control tempo, align correctly, and finish every route with full-body discipline.

  • Running Backs: Eliminate wasted motion by mastering mesh tempo, aiming points, ball security, and setting up blocks with patience and control.

Module #1 Development Journey

  • Island B: Understand the journey from where you are to where you want to be

  • CSF (Critical Success Factors): These act as the 'north star' for your development

  • Proactivity: Learn how to take responsibility for your own development

  • Goal Setting: Setting both outcome and process goals

  • Big Picture Journey: Zoom out, see where you are & where you're headed

  • Self-Grading: Maximize every rep & increase speed of your progress

Module #2 Brand New To Football

  • Understanding The Rules: Learn the basic rules you'll see on gameday

  • Field Dimensions: Get familiar with the basic field structure

  • Field Position: Begin to understand how field position affects team strategy

  • Importance of the Hash: Visually understand how hash marks change strategy

  • Offensive Play Call Anatomy: Learn how most coaches set up their play calls

Module #3 General Concept Design

  • Full Field vs. Split Field: Understand the different ways OCs set things up

  • The Numbers Game: Learn how coaches design run concepts with #s in mind

  • Blocking Angles & Leverage: Learn how these make blocking schemes work

  • Triangles: Begin to understand my obsession with triangles

  • Solving Multiple Problems: See how concepts are designed with multiple solutions in mind

  • Progressions: Learn what pure progression is and how to isolate a defender

  • Varying Concepts: See how coaches run the same play 100 different ways

Module #4 Defensive Mastery

  • Defensive Player ID: Learn the positions of every defender (different personnel packages)

  • Techniques & Gaps: Get familiar with the different methods of IDing techniques

  • What is "Gap Sound": Learn how defenses are set up to handle the run game

  • Box Count: Learn how DC's will adjust the box count & how that affects the defensive structure

  • Defensive Structures: Learn how 1 vs 2 high safeties affects everything

  • Fronts: Individual breakdowns for 11 unique defensive fronts

  • Basic Coverages: Every coverage has their own deep dive lesson

  • Match Coverages: Dive into the rule-based world of modern coverages

Module #5 Offensive Concept Library

  • Run Game: Dives into all run concepts (zone, gap, man) vs every major front, showing adjustments / calls.

  • RPOs: Gets into in the pocket, out of the pocket, 1st / 2nd / and 3rd level RPOs

  • Quicks & Drop Backs: Every passing concept you can think of has it's own video breakdown

  • Moving Pocket: Shows you many sprint out and boot pass variations

  • Screens: Dives into screens in general, but also each individual screen concept has their own video.

  • Shots: Shows you the many ways an offense can take shots down field (PA, Triggers, Yankee variations)

  • Tricks: Gets into reverses, double passes, and other fancy play designs.

Module #6 Playbook Variations

  • Motions: Explains WHY we motion as well as HOW we motion

  • Shifts: This shows the many ways in which an offense can shift 1 or more players pre-snap

  • Formation Tags: Lean how an offense use formation tags to move players around or create a new look

  • Concept Tags: These can make it look like you have a brand new offense each week while still being simple.

  • Common Trends In Football: This is a collection of some of the things I'm seeing in the game today

Module #7 Situational Football

  • 2-Minute: Learn how to manage clock, tempo, and execute efficiently under pressure

  • 4-Minute: How to control the clock, protect the ball, and finish the game

  • Red Zone: Learn the strategies used in the red zone by both sides of the ball

  • Goal Line: Win short yardage with power and creativity

  • Backed Up: Protect football, gain space, and flip field position

  • 3rd Downs: Create conversions to sustain drives and build rhythm

  • Scramble Drill: Learn to adjust routes and create plays off-script

  • Hail Mary: Learn spacing, timing, and execution for desperation situations

Module #8 How To Watch Film

  • Goal of the Session: Understand what to look for and how to extract value from every rep.

  • Order of Operations: Learn where to put your eyes when watching film and in what order.

  • Charting: Learn this powerful tool that will increase your Football IQ massively in the shortest period of time.

  • Watching Film With Me: See my full thought process live as I break down tape.

Module #9 Personal Development

  • Personal Habits: Build daily routines that support long-term consistency and growth.

  • Mindset: Learn to control your thoughts, emotions, and focus under pressure.

  • Leadership Qualities: Develop the traits that earn respect and inspire those around you.

  • Growth Mindset: See challenges as opportunities and learn to embrace the process.

  • Limiting Beliefs: Identify and eliminate the mental barriers holding you back.

Module #10 Common Mistakes

All Positions - Every position dives into 5-6 major mistakes and how to avoid them

  • Quarterbacks: Learn to prevent costly mistakes by reading coverage correctly, executing clean footwork, and making quick, confident, & situationally aware decisions.

  • Offensive Line: Avoid wasted movement by improving first steps, hip & hand placement, & footwork—stay explosive, balanced, and disciplined in every rep.

  • Wide Receivers: Eliminate lazy habits —use proper cuts, control tempo, align correctly, and finish every route with full-body discipline.

  • Running Backs: Eliminate wasted motion by mastering mesh tempo, aiming points, ball security, and setting up blocks with patience and control.

What's Included In The

Player's Academy?

Meet Your Instructor

Hey! My name is Justin Sottilare. After playing college ball for the Wesley College Wolverines (DIII) under HC Mike Drass and OC Chip Knapp, I took an opportunity to play overseas. I've been playing (QB) and coaching (OC) professionally now for 11 years.

Throughout these years I've essentially dedicated my entire life to Football education. Before I built up this academy, my focus was simply on getting my teams to win. Thankfully, we did that a lot. If you ask me why, I would say it's because of the extreme focus on improving Football IQ and eliminating mental mistakes.

That focus is responsible for 11 straight years of 30 points per game, regularly leading in stats like passing, total yards, win percentage, etc.

Throughout that time I hopped around from country to country working with athletes at all levels and adapting my approach to teaching every year. I've been fortunate enough to see players go from 1st year starters to all-conference, leading the league in their position, and go on to win European championships.

What get's me the most excited is watching a player have a 'light bulb' moment when everything clicks...because that's when people start to reach their true potential. That's what this academy is for. I want to see that light bulb moment in everyone who enters this academy and help them light up the scoreboards!

Who Is This Course For?

  • Offensive players who really want to nerd out about the game and reach their max potential. Maybe become the starter, get all conference, or earn a scholarship.

  • Players 12+ years or older - This course is not like other resources that only dive into the very basics. We start small but we get into information that's required at the college level.

  • You are a visual learner. You like format of YouTube videos and enjoy seeing things drawn up.

  • You want to develop healthy habits (studying, develop a growth mindset, develop consistency, etc.)

Who Is This NOT Course For?

  • You want the benefits of hard work without actually working hard

  • You don't like to learn (about anything)

  • You don't have any goals for Football - you're just showing up

What People Are Asking...

Should I get this for my kid...?

A: If your kid is actively trying to improve and seems to really enjoy Football, this can be a great investment. 1 thing to keep in mind is that generally, people need to LOVE something before they are willing to put in the effort required to improve. So, an easy yes or no question for you is...does your kid love Football? If yes, sign him up. They will eat this up! If not, it's probably not worth the investment.

How much time does this take to get through?

A: There's a LOT of content in here. Most lessons are between 5-10 minutes and realistically, no one is expected to go through everything. More likely, a player will log in, go directly to the thing they need to learn right now, watch a few lessons on those topics, and then repeat that process over and over again. This is actually a pretty good strategy because it naturally get's you focused on WHAT'S IMPORTANT NOW. If you did decide to binge watch everything (not recommended), it would probably take a week or so.

Is this beneficial for Defensive Players?

A: Yes, very. BUT you have to keep in mind that I am an offensive minded coach. So everything I teach is from an offenses perspective. This is wildly beneficial for defensive players to learn how offensive coaches think and communicate. Learning offensive concepts will help defensive players react much faster in a game environment. Knowing the enemy well generally helps win the war.

Aside from that, there is a considerably large section of the course on defensive structures, fronts, coverages, and pressures. Again, taught from an offenses perspective, but the value of that is that I dive into how to attack every coverage. Knowing strengths and, more importantly, weaknesses to the coverages you play will help you anticipate what the offense will try to attack.

Can I access this on my phone or tablet?

A: Yupp. Works on any device. You just need internet.

What level is this for?

A: I built this to be a resource that can be useful at all levels BUT I would say the people who will get the most from this are the ones willing to sit down and study. So, when I think about myself and how I was when I was a kid, I probably only would have done this around 14 years old.

In terms of the level of the information, I start with basics but dive into things that college players study. In my experience working with high school players all the way up Top 25 ranked D1 starters, as long as you explain the WHY, you can teach a lot of the same information. The trick is teaching it in a way that isn't complicated, which is what I strive to do. My degree is in education. My entire business model is education. And coaching is essentially teaching. So this is something I spend a LOT of time on trying to perfect this craft.

All that to say, as long you're interested in learning the game at a high level, this course will help you no matter what level you're at.

How long is the program accessible?

A: Easy. LIFETIME & INSTANT ACCESS. You can come back to the program any time you want for as long as you want!

Can I learn this stuff on YouTube?

A: You can learn a lot of stuff on YouTube and generally I promote that but definitely not with this type of content. YouTubes algorithm is not designed to help you learn efficiently. It's designed to keep you on the platform. And the scary thing is how effective it is. That's a multi-billion dollar industry, so they definitely have it figured out.

The bad thing about that is that people get distracted, go off on tangents, and end up not making any progress in their development. This is the #1 problem most athletes (and people) face. The solution to that is structured and focused learning sessions that attack specific problems. That's what this course will do.

Do I need any special software to access this?

A: Nope. Just access to the internet. It's all web based, meaning you can just type in the URL and hop into the course.

I'm a coach - I want my team on here. What do I do?

A: Hey coach! First of all great idea. Smarter Football players are better Football players. Email me at [email protected] and let me know you want to get your team on the player academy and I'll set everything up!

Is there a guarantee?

Absolutely. If you've worked through the course and feel like it didn't help you or wasn't worth it, just send me an email and I'll refund you. No questions asked.

© 2025 American Football Academy

By visiting this page, you agree to terms and conditions, privacy policy & earnings disclaimer.

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

DISCLAIMER: The results showed from the 21 Day OC are my personal results and from previous or existing clients. I'm not implying you'll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. I use these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. If you’re not willing to accept that, please DO NOT PURCHASE The 21 Day OC Program.